![]() Ideally, this would be an image you’re proud to share that shows off your work in the best possible way. Generally, we recommend you post once every 3-4 days. If you haven’t posted in a month or more, couples could be led to believe that you no longer operate. In an environment where some businesses are closed temporarily or permanently, couples can quickly make assumptions about a business based entirely on the date of the most recent post. You can track your click-throughs per week on Instagram’s insight tool, and monitor them more closely on Google Analytics – your Easy Weddings storefront is a great one to link to particularly if you’ve been getting great reviews! That way, you’re urging your audience to take action. You can also add a link to your biography page so you can gain some traffic from Instagram. ![]() Nothing is more frustrating than not being able to find the information you need straight away! Emojis can make a fun addition to this part of the profile – think about what personality you want to convey and why you do what you do rather than trying to “sell” people in your profile. She’s the founder of Miss Ladybird Cakes and has more than 100,000 followers.īeyond the profile picture, be sure to fill out your biography with valuable information that your audience will need straight away, like your name, title and in most cases, location. You don’t want to leave couples in doubt as to who you are! Even if you’re a cake or dressmaker, make sure you’re in the photo. Your profile picture should be clear and have you front and center. Your Instagram profile is a great way to quickly explain your business and give people a sense of your personality. This is why in addition to uploading gorgeous, high-quality images to your storefront, you should also use Instagram to grow your wedding business. They love visuals and want to ensure that your wedding business can fit seamlessly into their big day. ![]() Couples want to support brands and businesses that they feel truly connected to. In a recent survey of couples who found a supplier on Easy Weddings, 86% said they went to the supplier’s Instagram for further research so let’s look at some easy ways to ensure your Instagram can help grow your business. For couples planning a wedding, Instagram plays a critical role in their research and decision-making process. ![]()
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